nurture marketing

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Energize Your Sales Pipeline

Our Nurture Marketing Process

Pipeline building is an essential element to sales success and often the most neglected. Industry averages prove that it takes a minimum of 8-10 attempts to get a prospect on the phone.

How many times have you heard this? … “I’ve left 4 or 5 messages and they haven’t called me back. It just isn’t a good lead.” ‘Left message’ is often the most common lead status in a CRM system. The reality is, if you don’t reach them you’ll never know.

M&Lmarketing communicates with each contact person to identify particular areas of interest and to profile the account. As leads are developed, we provide prospects with your company’s informational tools like white papers and product data as we determine the key lead criteria such as budget information, decision time frames, decision makers and competitive offerings.

As business intelligence is gathered your sales database is updated. Prospects that do not meet the accepted lead criteria remain in the nurture phase for further development. Once the prospects are sent to sales they are highly developed.

We are efficient at sorting out the 'A' leads from the multitude of contacts.
We research the prospect’s organizational hierarchy.
We contact the company’s relevant executives to understand their perspective.
We build your database with contacts that you may not have had on your list.
We help you gain further insight into the prospect’s business issues and challenges.

M&Lmarketing’s “nurture marketing” process closes the loop between marketing and sales, thereby compressing the sales cycle, improving conversion rates and enabling sales reps to focus on the most profitable opportunities.

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