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Energize Your Sales Pipeline
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M&Lmarketing, founded by Maria Rudnick, provides high quality and effective “nurture marketing” and lead development services. Our team consists of highly-skilled and experienced sales professionals that take the business of lead generation and lead qualification far beyond the capabilities of traditional telemarketing firms. Traditional customer acquisition strategies rely on Marketing to generate leads by creating interest and awareness in the marketplace, and Sales to close leads. Marketing is delivered to prospects through the web, tradeshows, direct marketing and various media. As interest is shown, a lead is created and entered into the pipeline to be followed-up by Sales. Experience shows us that not all leads represent prospects that are ready to buy, and the follow-up process is often lengthy and tedious. Consequently, these leads are often set aside, lost in transition or languish in the pipeline while the sales team focuses on the ones they feel have the greatest potential. Studies show that 40-80% of leads expire in the first 6 months due to a lack of proper nurturing and development. M&Lmarketing solves this problem through our nurture marketing process. We provide excellence from the initial point of contact. As leads are developed, those that are fully qualified move directly to your sales pipeline. The others are assigned a specialist in “nurture marketing” who is trained in your business and works hand-in-hand with your sales and marketing team. M&Lmarketing’s sales team consists of high level, top-performing achievers, each with over ten years of sales experience in various industries. Our experience and expertise will enable you to compress the sales cycle, improve conversion rates and enable your sales reps to focus on the most profitable opportunities. Copyright 2006-2007 - M&Lmarketing,
North Caldwell, NJ 07006 – all rights reserved
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